I'm a guy who likes match structure, I'll admit that. I don't, however, think that any match has to carry a certain kind of structure to be good. I think it's a great idea to have terms to define parts of said structure, because it simplifies the discussion of it. It only becomes problematic when you demand a certain structure.
For instance, in the 2000s project, the Nishimura vs. Fujinami match has this incredible structure that is really, really tight and not one wrestling move or transition seems wasted. There's no waste at all, everything has a purpose. I love that match. But then, I love the Akiyama vs. Shibata match from WrestleOne too. The structure of that seems to be pretty simple. Akiyama gets busted open hardway by a stiff Shibata kick to the forehead and gets royally pissed. The rest of the match they just beat the everloving shit out of each other and throw in some nearfalls to make it look like a wrestling match. Still entertaining, but it doesn't exactly have what you would call a classic match structure. Then you could go to the really good AKIRA vs. Kanemoto match from 03 I think where they do the juniors opening, then the athletic juniors stuff back and forth, then one or the other decides to go after the leg dickishly. And the other figures it's better to fight fire with fire and they have this incredible battle of trying to get a leg submission to take on the other guy with little else happening during the finishing run. It's got a structure, but it's certainly not a common one. It is still good ring psychology and highly entertaining to watch.
That's a bit off topic there, just trying to illustrate that it's not necessarily becoming dogmatic by having terms to describe certain parts of a match.
And yeah, that WWE jargon really turned me off a lot. I know it's important to put your promotion over so people buy into your brand, but I think they take it way too far.