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Blackpool Pleasure Beach's Horseshoe Bar.

The Pleasure Beach shows were initially regular Sunday afternoon programmes. The booth started mostly by luck when Bobby booked Abe Ginsberg to wrestle. Bookings were very slow and Ginsberg took hold of the microphone and very soon filled the hall.

The Booth was born.

Steve Fury was one who worked on the booth and recalled, "I had five matches a day, finished tea time and could wrestle again at night." Others who regularly worked the booth included Rex Strong, Tony Francis, Jack Cassidy, Bobo Matu, The Monster (Jim Green), Pedro the Gypsy and Bobby's wife, Apache Princess. Tony Francis recalled, "All introduced to the hundreds in the crowd by Abe Ginsberg, resplendent in white slacks, scarlet shirt, straw boater, and cane in hand enticing the challengers and filling the hall. Halcyon days indeed!"

William Regal made his pro debut aged 15 at the Horseshoe Bar.