Posted July 20, 200718 yr comment_5419585 So as someone who works for a cable company, I'm on a mailing list for WWE' promotions people. I got this in my inbox today: All- There has been a major change concerning the creative direction of SummerSlam and unfortunately the cross-channel spot scheduled to begin running Monday July 23rd, as well as any other marketing pieces with the current Key Art must be canceled. Please alert your operations and trafficking personnel as soon as possible and ASK THEM TO CANCEL THE CURRENLTY SCHEDLUED SUMMERSLAM ROUND 1 SPOT and all other promotional pieces including print, etc. We will provide you with more information and a “going forward plan” by end-of-day tomorrow (Friday July 20th). We apologize in advance for the late notice and will work immediately to provide new materials. Heather Lubin Affiliate Marketing Manager, WWE Inc. The current promotional material involved Umaga and the Jackass crew. Is the big angle already scrapped?
July 20, 200718 yr comment_5419586 I haven't heard them mention the Jackass guys once on TV in the past couple weeks, come to think of it. And Jeff Hardy seems to still not be doing the "prankster" gimmick. So maybe it's been mercy-killed.
July 21, 200718 yr comment_5419616 Well I heard on DVDVR that Bam and Ryan Dunn already backed out of the angle. It wouldn't surprise me if they scrapped it.
July 21, 200718 yr comment_5419617 I think the whole 'VINCE IS DEAD' angle was going to have something to do with Summerslam (I mean, c'mon the dude stoned dudes laughing their asses off while Vince stepped into an exploding limo?), and Mr. McMahon is no longer dead.
July 21, 200718 yr comment_5419620 So... Steve-O and Pontius blew up Vince's limo in retribution for getting the shit kicked out of them by Umaga a while back? Huh. Makes sense, sadly enough.
July 21, 200718 yr comment_5419623 Bam didn't really "back out" he was hospitalized after a skateboarding accident. I can't see USA being happy if they cancel the angle since the idea is to use it to promote Steve O's new show.
July 22, 200718 yr comment_5419653 Observer via Rajah: Even though it hasn't started yet, WWE is still going through with the 'Jackass' angle for SummerSlam. However, Bam Margera and Ryan Dunn have pulled out of it. Margera pulled out due to an injury and Dunn pulled out because Margera pulled out. Steve-O will be the leader of the group.
July 24, 200718 yr comment_5419731 According to PWI the whole deal is off. Edit: Alvarez confirms: For those wondering after seeing the Jeff Hardy/Umaga deal last night, yes, Jackass is off. We'll have more on this in the new issue of Figure Four Weekly, which comes out tonight.
July 25, 200718 yr comment_5419747 Man, Jeff Hardy is looking real good for a main event run these days
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