TNA has its own viral marketing site now at http://www.11t11n07a.com/. When you put the puzzle together, you see a photo of Sting along with the words "genesis" and "November 11", along with what appears to be "Huffman" (Booker T's SHOOTNAME~!) written backwards.

"Hey look honey, the baby is pretending she's one of us grownups, isn't it cute!"

 

That's just intellectually lazy. Flashing Jericho's entrance music track number for a split-second, that's kind of clever. Putting together a glorified scavenger hunt which offers some really simplistic puzzles, but tries to make up for it by doing a lot of them in a row, not so much.